West Brom completed a stunning comeback after conceding two early goals as they beat Blackburn 3-2 in the Sky Bet Championship.
Andri Gudjohnsen had Rovers two up before the break, before Barney Stewart pulled a goal back for Albion.
Isaac Price's penalty levelled it up before substitute Felix Horn Myhre netted a dramatic winner for the home side a minute from time.
The game saw Tony Mowbray facing off against his former player and coach James Morrison, and it was the older head who had the upper hand early on.
Six minutes in and Brayann Pereira was caught in possession by Kristi Montgomery, with the ball finding its way to Rovers forward Gudjohnsen - who beat goalkeeper Max O'Leary from 20 yards out.
Jayson Molumby almost produced an immediate response but he could only rattle the upright from close range.
The afternoon got worse for Albion in the 12th minute as Gudjohnsen slammed home his second from a corner.
Albion cut the deficit in half in the 19th minute. Blackburn lost the ball in their third with Rabby Nzingoula's blocked shot falling to Stewart, whose effort deflected past keeper Balazs Toth for his first Albion goal.
Blackburn almost restored their two-goal advantage seven minutes before the interval but Jayden Fevrier lashed Todd Cantwell's skewed shot over from inside the box.
Albion then wasted a chance to level before the break as Jimmy-Jay Morgan headed over from a Price corner.
An effort from Morgan cannoned off Stewart and almost went in after the restart, then Price flashed an effort over as the Baggies sought an equaliser.
Gudjohnsen had a great chance to complete his hat-trick but he glanced a header over, although it was the home side asking most of the questions.
Nzingoula sliced an effort wide and Price curled over but the hosts were being left frustrated by Mowbray's men.
Their persistence did pay off on 72 minutes as a sweeping counter attack ended with Sean McLoughlin taking Jayson Molumby down in the box.
Price showed serious composure to produce a Panenka penalty and level the scores.
Albion remained on top and were looking like the side who could go on and complete their comeback, with Morgan heading Ousmane Diakite's cross just over.
They did complete their dramatic turnaround a minute from the end of normal time - as Molumby's cross was headed down by Aune Heggebo into the path of Horn Myhre, who turned the ball home from six yards out for his first Championship goal.
Blackburn, who had hardly threatened in the second half, put a bit of late pressure on but the Baggies' comeback sealed back-to-back wins.
West Brom's James Morrison:
"It was a really bad start and we didn't anticipate the start we had. I thought we'd be on the front foot after Tuesday.
"It showed we can't just walk into games without intensity and taking too many touches.
"At 2-0 down we had time to get back into it and had some good passages, cutting through them and creating chances.
"After we scored it felt (like) the next goal would be the difference, and we had the belief and I was calm at half-time.
"It is the most chances we had all season in a game and I was calm. We asked players to grab the game by the scruff of the neck and individuals to do that - and they did."
Blackburn's Tony Mowbray:
"It was a dream start but West Brom are a good team and their league position shows that.
"It is never easy to come here and I think we gave them something to chase at 2-0 down early on, and they chased it really well.
"I don't want to be a manager to come and moan at officials, I think the penalty is a really, really poor one. It should have been a free-kick for us on the edge of the box and Sean (McLoughlin) was adamant he never touched the player.
"It doesn't matter, we've lost the game 3-2 and that is disappointing, because we worked so hard to get three points at Bristol City and beat a very good Cardiff team.
"I think we deserved something from the game and it is frustrating because we had a good following here and we let them down a bit at the end."
